Eat a chocolate bar build a bike?

    Customer loyalty programs are not just about receiving points or discounts to help ourselves but it can also be used to help other needy people around the world as well, How does that work... Me eating a chocolate bar and helping a child in Africa get a bike?

Cadbury shows an amazing way of how a loyal Cadbury customer who enjoys their chocolates or candy by purchasing their product not only satisfies their sweet tooth but also feel like they did a good deed. Cadbury has been doing a program called "Cadbury's Bicycle Factory" for the past five years starting back in 2009. They have sent since 2009 18,000 bicycles to rural Ghana and this year Cadbury is aiming towards another 5000 bicycles.

How it works is that when one customer purchases a Cadbury product it reveals a code in which the person goes to the website www.bicylefactory.ca redeem the code only allowing  only 5 per day.

One product (one code entry) equals one bicycle part and for one whole bike to be made it needs 100 parts. (100 purchased Cadbury products).

This is just one of many customer loyalty programs around in Canada that a consumer by purchasing products from companies, will in return have an impact on some other persons world.

So go out buy that chocolate bar for your sweet tooth and help some child in Ghana for a brand new bicycle.

Any information can be found on their website www.Bicylefactory.ca

Please share your thoughts